An average guest spends

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An average guest spends - An average guest spends not more than four minutes on a menu, so it is very important that the menu and the menu covers make a good impression and direct the customer to come to the restaurant again and again. This is true for both, businesses that have been running since a decade, or the ones which have just started.

If a business considers the menu covers simply a covering for a price list, then it's hideously underestimating its value. A menu cover can be one of the biggest merchandising tools a restaurant has. Everything that a restaurant believes in flows through the pages of the menus and its menu covers - the atmosphere, concept, strategy, and the service ethic.
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